I connect brands, athletes and fans through content and experiences.
Explore selected work ↙Original athlete interviews, cross-cultural storytelling and a Zhao Xintong fan meet-up, delivered as part of the Xi’an Grand Prix brand project.
ATHLETE INTERVIEWS / CULTURAL CONTENT / FAN EXPERIENCE
Explore the snooker case
Two perspectives on one football initiative: a children’s supporter-group documentary and a post-match fan interview short. Story development and on-site production turn the event into people-led brand content.
DOCUMENTARY / FAN INTERVIEWS / CONTENT PRODUCTION
Explore the World Cup qualifiers caseAlongside sports communication, I produce documentary and campus creative projects—coordinating people, production and funding.
Competition announcing across football, boccia, ice hockey, figure skating and fencing, alongside official-practice announcements and live MC work.
Explore my event experience ↗Sports marketing · Bilingual communication · Production
A brand content planner with experience in media, corporate communications, international sporting events and brand projects. I bring strong Chinese and English communication skills, cross-cultural fluency and a professional on-camera and live-event presence. I understand partner needs, connect creative ideas with the right resources, and coordinate teams and events to deliver brand projects from planning through execution.
